Thursday, 08 Feb 2024, Mumbai
In the vibrant world of culinary exploration, there exists a beacon of innovation, affordability, and sheer delectability: 99 Rolls. This gastronomic haven, nurtured by the vision and dedication of its owner Shilpa Jain, embodies the essence of culinary artistry and accessibility.
What began as a dream shared among three school friends, fueled by a passion for gastronomy, blossomed into 99 Rolls. However, the journey was not without its challenges. As the initial partners faced financial constraints and bowed out, Roshan Jain emerged as a steadfast captain, navigating the stormy seas of entrepreneurship with unwavering determination. With Head Chef Gautam Singh by his side, they transformed the vision of 99 Rolls into a tangible reality.
Celebrating 1.5 years of culinary excellence, 99 Rolls proudly upholds its mission to redefine the street food experience. With a focus on elevating flavors and using superior quality ingredients without compromising on affordability, 99 Rolls has captured the hearts and palates of food enthusiasts far and wide.
In 2020, the brand embarked on a culinary odyssey with the establishment of a Cloud Kitchen under the name “Phrisbis NIC.” This venture marked the beginning of a remarkable journey towards expansion and innovation, culminating in the establishment of Quick Service Restaurants (QSRs) and a quest for further opportunities to spread their culinary magic.
What truly sets 99 Rolls apart is its unwavering commitment to inclusivity. While other establishments may cater to a niche market with premium prices, 99 Rolls takes pride in making gourmet street rolls accessible to all, ensuring that no one is left behind in the pursuit of culinary delight.
At the heart of this culinary revolution stands Roshan Jain, a visionary entrepreneur whose resilience and foresight have propelled 99 Rolls to unprecedented heights. With a keen ability to navigate challenges, adapt to market trends, and uphold unwavering standards of quality, Roshan Jain has become a beacon of inspiration in the culinary world. Supported by the strategic partnership with Shilpa Jain, the duo brings a perfect balance of vision and execution to the brand, cementing its place as a trailblazer in the industry.
In the midst of accolades and acclaim, a notable moment arrived when celebrity influencer Turbanmirchie graced 99 Rolls with his presence. His experience transcended mere gastronomy; it was a journey of discovery and delight. With each dish he sampled, Turbanmirchie’s eyes lit up with joy, his taste buds dancing in ecstasy. From the hearty Paneer Paratha to the classic Aloo Paratha, each bite was a symphony of flavors, a testament to the culinary mastery of 99 Rolls.
But it was not just the food that left Turbanmirchie spellbound; it was the warmth of the ambiance, the sincerity of the staff, and the passion that infused every aspect of 99 Rolls. As he shared his experience with his vast audience, his words resonated with authenticity and admiration. 99 Rolls had captured not just his palate but his heart, leaving an indelible impression that would echo across social media platforms and beyond.
Amidst the culinary landscape, where competition often dictates premium prices, 99 Rolls stands as a beacon of affordability and accessibility. While competitors such as Carters Blue, Sigdi, The Third House, and Chefs Wife command prices much higher for similar offerings, 99 Rolls maintains its commitment to inclusivity by keeping its prices at a pocket-friendly ₹99.
This stark difference in pricing underscores 99 Rolls’ dedication to making gourmet street rolls accessible to all, regardless of budget constraints. By eschewing exorbitant pricing in favor of affordability, 99 Rolls not only challenges the status quo but also extends an invitation to indulge in culinary excellence without breaking the bank.
In a market where cost often dictates access to quality, 99 Rolls disrupts the norm, ensuring that everyone can savor the flavors of their delectable offerings without compromise. This dedication to affordability further cements 99 Rolls’ position as a trailblazer in the industry, setting a new standard for culinary excellence that is both inclusive and accessible.
As they continue to roll out their offerings, one thing remains certain: the legacy of 99 Rolls will endure, enriching the lives and palates of food enthusiasts for generations to come.
